Marketing Strategies/Consumer Demand

 

Marketing Stategies Consumer Demand

 

Marketing Strategies

• NEW!! A cross-disciplinary approach to multicriteria assessment and communication of the effects of organic food systems
• NEW!! Scenarios of the organic food market in Europe
• NEW!! Store Format Choice in Organic Food Consumption
• NEW!! Use of Local Markets by Organic Producers
• ASA Agrees on Statements to Promote Health Benefits of Organic Food
• The Canadian Farm Business Management Council's Organic Agriwebinars
  Please note: Registration with Agriwebinars is needed to view these online video presentations
  
• Rethinking Economic Development: Using Standard Tools to Promote a Local Food Economy with Rob Marqusee, COABC Seminar Series 2010
• Canola farmer nurtures niche product
• Civic Markets: Alternative Value Chain Governance as Civic Engagement (Plant Management Network)
• Consumer preferences and willingness-to-pay for organic certification logos: Recommendations for actors in the organic sector
• Co-op's farmers work together to get local food to market
• Determining marketing costs and returns in alternative marketing channels

• European Union Integrated Project "Quality Low Input Food"
  • Processing strategies
  • Transport, trading and retailing
• Farmer Consumer Partnerships - How to successfully communicate the values of organic food
• Genetics, Market Access and the Growth of Organic Agriculture
• The Globe and Mail's Organic Week 2010 Feature on Organic Food (Globe and Mail)
• The Globe and Mail's 2011 Organic Week Insert on Organic Food in Canada (Globe & Mail) (PDF, 5.2MB)
• Grow Local Organic: Organic Food Strategy for Ontario: Value-added Processing (World Wildlife Fund)
• Growth and Development in the U.S. Retail Organic Food Sector
• How do Farming Systems Cope with Marketing Channel Requirements in Organic Horticulture? The Case of Market-Gardening in Southeastern France
• Identifying Organic Markets

• Information search behaviour and its determinants: the case of ethical attributes of organic food
• Innovation and research in organic farming: A multi‐level approach to facilitate cooperation among stakeholders
• Leverage Your Organic Advantage! (Nova Scotia Dept. of Agriculture)
• Marketing Organic Meat in Quebec
• Measuring and Communicating the Benefits of Organic Foods (Plant Management Network)
• Measuring and Communicating the Environmental Benefits of Organic Food Production (Plant Management Network)
• Niche market or an expanding industry? Organic fruit and vegetable production in Canada (Statistics Canada)
• Ontario Goes Organic

• Organic Food as an Emerging Market: Personal Determinants of Consumption, Supply, Governance and Retail Strategies
• The Organic Market in Europe. Overview and Market Access Information for Producers and International Trading Companies
• Organic marketer boosts sales
• Organic value chain thrives on individual attention (Ontario Farmer)
• Purchasing foods produced on organic, small and local farms: A mixed method analysis of New England consumers
• Report on Organic Food in the European Union (EU) (Agri-Food Trade Service)
• The road to 2020: Soil Association launches new corporate strategy
• Starting and Growing a Business Industry Links: Organics (Alberta)
• Strategic market planning for value-added natural beef products: A cluster analysis of Colorado consumers
• Subjective and objective knowledge as determinants of organic vegetables consumption
• Value Added: Resources for organic farms and businesses in the Maritimes (ACORN) (PDF, 3.5MB)
• Value Plus: A quest for new organic farm value (workshop handbook) (ACORN) (PDF, 2.4MB)

Consumer Demand

• NEW!! Seventy–eight percent of U.S. families say they purchase organic foods (Organic Trade Association)
• Consumer motivations in the purchase of organic food: a means-end approach (ITA)
• Consumers’ willingness to pay for organic chicken breast: Evidence from choice experiment
• Decision making process of community organic food consumers: an exploratory study
• European Union Integrated Project "Quality Low Input Food"
  • Consumer expectations and attitudes (PDF, 277 kb)
• Global organic sales soar but supply is strained
• Growth pace slows for U.S. organic industry
• Organic food consumption in families with juvenile children
• Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products
• U.S. consumer survey finds 41% of parents buying more organic foods than a year ago (OTA)
• U.S. Demand for Organic and Conventional Fresh Fruits: The Roles of Income and Price